About Us

About Durand GMC- Your Trusted GMC Dealer in Leominster, MA

Welcome to Durand GMC, a family-owned and operated GMC dealership proudly serving Leominster, Fitchburg, Worcester, and the surrounding Central Massachusetts communities. Located at 495 Main Street, Leominster, MA 01453, we specialize in providing a comprehensive selection of new and certified pre-owned GMC and Cadillac vehicles, exceptional service, and personalized customer care.

Our Story: A Legacy of Trust and Community

Durand GMC has been proudly locally owned and operated in Leominster, Massachusetts for over 30 years. The dealership was purchased by Joel Baker, who has led it with a strong focus on honesty, customer satisfaction, and community values. In 2019, Rick Durand joined as a partner, bringing additional leadership and dedication to the business.

Together, Joel and Rick continue to uphold the dealership’s long-standing reputation for dependable vehicles and personalized service. Their combined experience and commitment ensure that every customer—whether you're shopping for a new GMC Sierra or bringing in your vehicle for service—receives the attention and care they deserve.

Our Commitment to You

At Durand GMC, we prioritize building lasting relationships over one-time transactions. Our approach includes:

• No-Pressure Sales: Our knowledgeable and friendly sales team is dedicated to helping you find the perfect vehicle without high-pressure tactics.
• Comprehensive Vehicle Selection: Explore our extensive inventory of new GMC models, including the Sierra 1500, Acadia, Canyon, and Terrain, as well as a diverse range of certified pre-owned vehicles. We also have our Cadillac dealership at the same location!
• Convenient Services: We offer loaner vehicles to ensure your daily routine remains uninterrupted during service appointments.
• Community Involvement: We believe in giving back to the community that supports us. For the past 19 years, Joel Baker has participated in the Pan-Mass Challenge (PMC), a charity bike ride that raises funds for cancer research and patient care at Dana-Farber Cancer Institute. We’re proud to support this incredible cause and encourage you to learn more or contribute by visiting Joel’s fundraising page. At Durand GMC, supporting local events and meaningful initiatives is part of who we are.

Why Choose Durand GMC?

• Customer-Centric Experience: We are dedicated to providing the best customer service, ensuring you feel valued and respected throughout your journey with us.
• Certified Service Experts: Our technicians are highly trained and certified to perform all necessary maintenance and repairs, using genuine GMC parts.
• Flexible Financing Options: We offer a range of financing solutions to accommodate various credit situations, making vehicle ownership accessible to more customers.
• Local Ownership: As a locally owned dealership, we are invested in the well-being of our community and economy.

Visit Us Today

Experience the Durand GMC difference by visiting our dealership at 495 Main Street, Leominster, MA 01453. Our team is eager to assist you in finding the right vehicle and providing exceptional service.